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Mission, Vision and Core Values


PSI/Kenya is the leader in health marketing, empowering every Kenyan to make healthy choices.


Measurably improve the health of Kenyans through social marketing.

Core Values

PSI Kenya core values are guiding principles that describe how the organization strives to operate. eeriicThe core values whose acronym is EERIIC are:

Efficiency: We seek to maximize the speed, quality and cost-effectiveness of interventions by using private sector approaches to solve public health problems.

Empowerment: We value individual skill and initiative. We promote responsibility and decision making at all levels.

Results-oriented: We focus on health outcomes and are biased toward measurement.

Integrity: We are honest and transparent in our dealings. We are committed to objectively assessing our results.

Innovation: We strive to find new, better and creative ways to achieve our objectives.

Collaboration: We encourage teamwork and embrace opportunities to further our mission through partnerships with other organizations.

Hero of Our Story

SaraWe have chosen one archetype to represent them all and we call her ‘’Sara.’’ She is at the center of this plan: her Family Planning needs, her disease burden, her health-seeking behaviour and requirement for solutions to survive and thrive.

We intend to follow Sara’s health-seeking needs. We have learned that viewing health areas as isolated silos ignores that fact that Sara and her family have cross-cutting needs in multiple health areas, from Family Planning to HIV to child health threats.

She predominantly seeks health solutions from private providers who can address many different needs in one convenient location. This presents a vast opportunity for PSI/Kenya, a leader of franchising in Kenya, to expand and improve the quality of the information and services Sara accesses from the private sector providers.

Link: Population Services International Kenya

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